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Ms. Peterson has served as President and CEO since the company’s inception. Her extensive franchise experience began as a nine-year franchise ownership in Merry Maids, a pioneering concept in the franchise industry founded by her brother Dallen Peterson in 1979. Ms. Peterson’s experience in senior care originated as a business consultant for ServiceMaster in 1996. It became evident to ServiceMaster that their ideal focus remained within the cleaning industry, which allowed Ms. Peterson to become sole owner of the ServiceMaster senior care division. For eleven years, she successfully operated the non-medical in home care company “Caring Companions” in St. Paul, Minnesota.

In January 2007, Renae franchised her senior care business model under the name of “Touching Hearts at Home.” Ms. Peterson encompasses the spirit of entrepreneurial success with a compassionate heart for serving others. She believes the care Touching Hearts at Home provides individuals and families is the physical, emotional, and spiritual support everyone deserves. Her own mother was an early client. Today Touching Hearts at Home ranks among the top 500 franchises in the United States and is now serving older adults and their families throughout America.

Education is fundamental in Ms. Peterson’s business model for Touching Hearts at Home. Her BS degree from St. Cloud University of Minnesota was in education, so it is a natural fit that she believes in teaching the next generation her successful business practices as a mentor and leader to franchisees nationwide.