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Lubov Fedorova has a diverse work experience spanning multiple companies. Lubov served as the Head of International Business Development at TOUCH, starting in August 2021. Prior to that, they held the role of Partnership and Market Development Lead at the same company from August 2020.

Before their time at TOUCH, Fedorova worked at Live&Loud as a Brand Manager from July 2017 to 2018.

Lubov also gained valuable experience at Sony Mobile Communications, where they served as a Territory Sales and Marketing Development Manager from September 2014 to August 2016. In this role, they conducted product training for staff in over 120 stores, improving their public speaking skills and collaborating with colleagues in the Sales and Marketing Teams.

Lubov Fedorova attended the Peter the Great St.Petersburg Polytechnic University from 2008 to 2013, where they obtained their Bachelor of Science degree in Economics and Management with a focus on State and Municipal Management. In 2017, they pursued a Master's degree in International Business at the University of Greenwich, completing their studies in 2018.