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Joana Baptista Gonçalves has a wealth of work experience, beginning in 2006 with Coface Services, where they held two roles as Key Account. In 2013, they joined elsarute.mendes and held three roles: Head Of Major Accounts, Key Account Specialist, and Key Account Specialist. In 2017, they moved to Iberinform Portugal (Crédito y Caucion) and held the role of Head Of Major Accounts. In 2019, they joined Visa as Senior Sales Account Manager and currently holds the role of Global Commercial Manager at Touch Inflight Solutions since 2021.

Joana Baptista Gonçalves obtained a Master's Degree in Business Management from ISCTE - Instituto Universitário de Lisboa between 1999 and 2005, and a Master's Degree in Marketing from ISCTE - Instituto Universitário de Lisboa between 2006 and 2007. Joana Baptista also attended Cervantes, but no further information is available about this experience.