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Adelle Smith (Frejus) has had a varied work experience. Starting in 2004, they worked at Firefly Millward Brown as Head of Visual Design and Project Manager. In 2008, they moved to The Treehouse as Viewing Facility Manager. In 2014, they founded and became Creative Director of BKD. In 2018, they joined toucanBox as Chief Product Officer & Creative Director. During their time at BKD, they authored a recipe book, gave food demonstrations, and was a guest speaker at events. In 2017, they gained investment from Peter Jones CBE on Dragon's Den which allowed their to launch a baking and craft subscription.

Adelle Smith (Frejus) obtained a Bachelor of Arts Honors degree in Graphic Design from the University of Wales, Newport in 2006. Additionally, they have an Adwords Advanced certification from Jellyfish Training.