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Irena Skarupova is an experienced marketing professional currently serving as the Digital Coordinator for Europe at TotalEnergies since May 2022. With a background in various marketing specialist roles across multiple companies, including AYES and MARK industries s.r.o., Irena has developed expertise in marketing strategy, campaign analysis, budget management, and promotional activities. A solid educational foundation includes a Master of Arts in Marketing Communications from Tomas Bata University in Zlín and an Erasmus exchange programme at Aarhus University, complemented by early experience in business analysis and sales. Irena’s comprehensive skill set encompasses media planning, content creation, and social media management, reflecting a strong commitment to driving effective marketing initiatives.