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Craig Hoppé has worked for four companies, starting with Codman, Johnson & Johnson in 2010 as a Sales Consultant. In this role, they were responsible for managing and growing sales of Codman NeuroVascular products in Central & Greater London, achieving quota and developing strong customer relationships. Craig also sought out and executed a number of marketing projects related to product launches and staff training across EMEA. In 2016, they moved to Johnson & Johnson as Marketing Manager for CERENOVUS, based in California. Craig had direct responsibility for the development & strategic direction of a number of innovative and high value product brands within the CERENOVUS portfolio. In 2021, they became Marketing Manager, Digital and Brand Management for CERENOVUS and is currently Director of Brand Marketing for TJO - Total Joint Orthopedics, a position they have held since 2022.

Craig Hoppé received their Bachelor of Arts (B.A.) from the University of Stirling in English & Business. Craig then attended Wellington College, Belfast. Currently, they are pursuing a Master of Business Administration (MBA) at the University of Michigan - Stephen M. Ross School of Business. Additionally, they have obtained a Professional Certificate in Marketing CIM from the Chartered Institute of Marketing.