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Nithya Radhakrishnan is a seasoned professional with extensive experience in product design, branding, and digital transformation. Currently serving as Creative Director at TOSS the COIN since July 2021, Nithya specializes in areas including product engineering, user experience, and gamification. Previously, at Cognizant from April 2011 to July 2021, Nithya held various managerial roles, including managing branding and communications for the CIO Office and leading digital transformation initiatives, particularly in gamified e-learning platforms. Earlier career experience includes a marketing analyst position at Computer Sciences Corporation from February 2005 to April 2011, focusing on corporate marketing and client management. Nithya holds a Master’s degree in Computer Applications from Bhrathiar University.