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Balakumar V, known as BK, is an experienced creative operations leader with a strong background in brand management and design across various industries. Currently serving as Director of Creative Operations at Toss the Coin since November 2023, BK previously held the role of Art Director at RR Donnelley, where leadership was provided to the Enhanced Creative Communication design studio for Fortune 500 clients. With a notable tenure as Creative Head and Brand Strategist at Acqueon and Servion Global Solutions, BK successfully managed comprehensive creative deliverables, providing significant cost savings and brand compliance improvements. BK's earlier roles include managerial positions at UAE Exchange Centre and CSS Corp, where expertise in branding, graphic support, and team leadership was demonstrated. BK holds a Bachelor’s degree in Visual Communication from Annamalai University and a Diploma in Advanced Multimedia Specialization from Arena Multimedia.