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Patrick O'Herron currently serves as Vice President of Marketing & Communications at the Toronto Symphony Orchestra, responsible for generating over $10 million in annual ticket sales through data-driven marketing strategies. With previous experience as Vice President at Buffalo Philharmonic Orchestra, Patrick enhanced brand awareness and achieved record-breaking sales. Patrick's marketing expertise extends to roles with CBRE and Brookfield Property Partners, where Patrick managed arts programming and communications. Early career contributions at Americans for the Arts and in educational outreach at the Buffalo Philharmonic established a solid foundation in arts management. Patrick holds a Bachelor of Music in Vocal Performance from James Madison University and a Master of Arts in Arts Management from the University at Buffalo.