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Pleun van den Biggelaar is an experienced professional in brand marketing and innovation, currently serving as (Bal)zak(k)envrouw at Balzakken since October 2023. Prior to this role, Pleun worked as a Creative Brand Marketeer at Toppy, focusing on building emotional connections with customers. Experience also includes positions as an Innovation Specialist and Growth Marketer at Royal Swinkels Family Brewers, contributing to innovation projects from concept to realization. As an Innovatie specialist at Swinkels Innovations B.V., Pleun developed and tested market ideas aimed at enhancing the company's innovation capabilities. Additionally, Pleun founded Cold1, a startup offering rapid beer delivery through an app. Early career roles include baking at Sligro Food Group and promoting student services at StudentenBureau, complemented by a background in New Business Development during an internship at Bavaria N.V. Pleun holds a Bachelor's degree in Business Innovation from Avans University of Applied Sciences.