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Kas van den Heuvel is a Process Improvement Specialist at TOPdesk, focusing on improving internal processes and implementing tools in the Conversion Rate Optimization Team. Prior to this role, they worked as a Source and Contact Researcher at GGD Rotterdam-Rijnmond, and as a Young Talent in Marketing at Het Stormt. Kas has also held positions at MAEUR, DAF Trucks NV, Industria Study Association, and Markland College. They hold a Master's degree in Marketing Management from Rotterdam School of Management, Erasmus University, and a Bachelor's degree in Technische Bedrijfskunde from Eindhoven University of Technology. Their educational background also includes studies in Technische natuurkunde and VWO at Markland College.