ÂÜÀòÂÒÂ×

Paul Granados Calvo serves as the founding partner of Top Line Consulting, a firm specializing in Pricing and Revenue Management since October 2017, and is recognized as a pioneer in scientific pricing strategies in Latin America. Previously, Paul held the position of Regional Manager of Research and Development at Florida Bebidas from January 1996 to October 2017, where significant expansion into over 15 new beverage and food categories occurred under their leadership. Paul's career began at British American Tobacco as Regional Research Manager from January 1992 to December 1995, focusing on product development amidst the variable nature of tobacco. Paul's educational background includes a Master's in Industrial Psychology with a specialization in Consumer Behavior from Universidad Latina de Costa Rica, a Bachelor's in Statistics from Universidad de Costa Rica, and executive training from prestigious institutions such as the Massachusetts Institute of Technology and Columbia University.