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Matt Morris serves as the Senior Vice President of Marketing at Top Hat since 2019, overseeing the entire marketing function and leading the performance marketing, content marketing, lifecycle marketing, marketing operations, and marketing engineering teams as a member of the Senior Leadership Team. Prior to Top Hat, Matt worked at Shopify from 2015 to 2019, where significant contributions included establishing the Marketing Automation function and driving full-funnel lifecycle marketing programs during a period of substantial company growth. Additional experience includes roles at Ariad Communications focusing on lifecycle marketing for major clients, a position as Head of CRM at nCrowd, and co-founding TeamBuy.ca, where Matt served as Director of Engagement & Retention. Matt holds an Honours Bachelor of Arts from York University and a diploma from Sheridan College.