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Alex Lira currently serves as the Director of Ecommerce at Top Drawer Merch, focusing on Shopify related tasks, including store web design, UX management, and technical communication. Lira has co-founded Crooked Youth, a company specializing in Shopify solutions for the music and entertainment industry, and previously held the position of Creative Director for Single’s Services Division, enhancing creator empowerment through Shopify solutions. Earlier experience includes roles as a Designer at 4B Marketing, Creative Director at Absolute Merch Inc., and Junior Graphic Designer at NRG Marketing. Education was completed at Rocky Mountain College of Art + Design.