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Joe Friscia currently serves as Chief Revenue Officer at Tookitaki, overseeing global revenue functions since April 2021. Concurrently, Joe provides advisory and consulting services through aDigital Advisory Services, focusing on growth strategies for high-tech firms. Previously, Joe held the position of President at NICE Actimize, where responsibilities included shaping corporate vision and execution from April 2014 to October 2018. At BAE Systems Detica, Joe expanded the Americas business and integrated multiple product lines as President from March 2011 to March 2014. Joe's earlier roles include EVP & General Manager at Norkom Technologies, leading its growth in the Americas, and pivotal positions at Segue Software and Pegasystems, where contributions spanned from turnaround strategies to involvement in the company's successful public offering.