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Carlota Mata is a skilled B2C CRM Specialist currently working with Too Good To Go since May 2023, where responsibilities include developing a global CRM plan for 17 countries and implementing consumer-focused initiatives using the Braze platform. Prior experience at Nestlé included roles as a Project Manager and CRM Specialist, overseeing the launch of a worldwide SMS service and managing email marketing campaigns for Nespresso. Additional experience encompasses co-owning an online and offline home decor retail business, serving as a Junior Consultant at Minsait, and completing a marketing internship at Hospital da Luz. Carlota holds a Master's degree in Communication, Advertising, and Marketing from Universidade Católica Portuguesa, and has participated in an Erasmus program at Universidad Andres Bello.