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Sima Parmar-Robinson has an extensive background in the fashion industry, with experience ranging from production management to sales and design. Currently serving as the Head of Development & Production at Tomorrow London, Sima has previously held key roles at various prestigious companies like les girls les boys and Nicole Farhi Ltd. With a strong foundation in manufacturing ladies tailoring and soft separates, Sima's expertise in production coordination, sales, and design have been valuable assets throughout their career.