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Svetlana Banova is a digital marketing professional with extensive experience in various roles within the field. Currently serving as a Digital Marketing specialist at Tomofun for the Furbo Dog Camera since October 2020, Svetlana also works as a freelancer in digital marketing, business analytics, and interim management since September 2019. Prior experience includes positions as Head of Online Marketing at Verbraucherhilfe24 and Unit Lead Performance Marketing at Planet Sports GmbH, where Svetlana progressed from Senior Manager SEA to leading SEM initiatives. Earlier roles featured leadership in search engine marketing at adtraffic GmbH and Komdat GmbH. Svetlana began their career as a Campaign Manager and has also contributed to student organizations in a volunteer capacity. Svetlana holds a degree in Communication Science, Psychology, and Slavic Philology from Ludwig-Maximilians-Universität München, awarded in 2009.