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Koen de Swaaf is an accomplished professional with extensive experience in marketing, sales, and communication, currently serving as a Groente-lobbyist and Sales Lead at TommyTomato since February 2021. Koen is responsible for establishing public-private partnerships aimed at promoting healthier eating in primary education through the implementation of vegetarian lunches. Prior to this role, Koen has worked as a Marketing Communication Consultant for diverse startups focused on sustainability and food, and held various marketing positions at Equinix, where strategic marketing efforts targeted top global brands. Educational qualifications include a Master’s degree in Business Administration from Vrije Universiteit Amsterdam and several specialized marketing certifications.