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Cristiana Herrera is an accomplished marketing professional with extensive experience in performance marketing, currently serving as a Senior Performance Marketing Manager at Tom & Co. since November 2023. Prior roles include Head of Performance Marketing at Diginius, where Cristiana led a team to enhance client relationships and advertising efficiency, and various positions at White Shark Media®, culminating in a Digital Marketing Manager role overseeing a team of specialists. With a Master's in Business with Marketing Management from Northumbria University and dual Bachelor's degrees in Strategic Marketing and International Finance from Universidad Americana, Cristiana has developed a strong expertise in optimizing paid search campaigns, client engagement, and strategic marketing initiatives.