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Yunita Ong is a seasoned professional with extensive experience in insights and growth strategy, particularly in digital platforms. Currently serving as a Senior Insights and Growth Strategy Manager at LinkedIn since August 2019, Yunita focuses on developing go-to-market strategies for community and news content initiatives across the Asia-Pacific, Europe, and Latin America, collaborating closely with various teams including product, engineering, and data science. Previous roles at LinkedIn include Product and Distribution Lead for APAC and Asia Editor, the latter position involving the establishment of community engagement and news coverage in 24 markets. Prior to LinkedIn, Yunita worked as a Real Estate Journalist at The Business Times, utilizing data to inform coverage, and a journalist at The New Paper. Educational qualifications include a Master of Arts in Business Journalism from Columbia University and a Bachelor's degree in Journalism and Economics from Northwestern University.