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Jeff Claypoole serves as the General Manager for the Americas at Toluna Corporate since July 2022. Prior to this role, Jeff held multiple senior leadership positions at NielsenIQ from February 2019 to July 2022, including Senior Vice President of BASES, where leadership was provided to a global team of over 120 associates across more than 100 markets. During Jeff's tenure at Nielsen, significant achievements included driving 150% business growth for BASES Pricing & Portfolio from 2013 to 2018 and successfully integrating Affinnova's solutions. Jeff's earlier experience includes serving as Vice President of Client Services at Affinnova and various roles at Nielsen. Educational credentials include a BBA in Music, Marketing, and International Business from the University of Cincinnati and an MBA in Marketing from Ohio University.