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Cara Edwards has a diverse work experience spanning various industries. Cara started their career in 2007 as a Marketing Executive at Rugby Borough Council. From 2006 to 2009, they worked as a Team Leader at New Look, where they led the sales team, drove sales, and maintained store standards. In 2011, they joined Toluna as a Senior Account Executive and later progressed to become a Director of Digital Solutions in 2018. At Toluna, they specialized in providing customized demonstrations and training for clients and managing the UK Customer Success Team. Cara also acted as an Account Manager, overseeing panel build and maintenance for clients. In 2014, they transitioned to Toluna Corporate, where they held roles as a Senior Consultant and Senior Director of Digital Solutions, focusing on sales, product demonstrations, and coordination with implementation and customer support teams. From 2022, they have been serving as the Vice President of Digital Solutions for the Americas region at Toluna Corporate.

Cara Edwards attended the University of Liverpool from 2008 to 2011, where they obtained a BA degree in Politics and Communication Studies. Additionally, they studied at the City University of Hong Kong from 2009 to 2010, specializing in International Relations.