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Maria Luisa Ramirez Backhaus has extensive experience in digital marketing and programmatic advertising. Currently serving as a Digital Marketing professional at TOLSA since July 2021, Maria Luisa previously worked at Xaxis from December 2017 to June 2021, where responsibilities included managing the Wavemaker account, executing multi-market programmatic campaigns, and delivering detailed reporting and insights. Prior to Xaxis, Maria Luisa held positions at Netmums and Haymarket Media Group, focusing on campaign management, optimization, and sales support. Early career experience includes roles at Ralph Lauren, Undertone, and Nicole Farhi Fashion Limited, contributing to diverse aspects of marketing, client services, and e-commerce. Maria Luisa holds a degree in Public Relations, Advertising, and Applied Communication from the University of Navarra.