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Lubov K. has a diverse work experience starting in 2009 as a Senior Account Manager at The Pichesky, where they excelled in client management and project management. Lubov then transitioned to PepsiCo in 2011 as a Senior Digital Communication Manager, where they focused on digital marketing and communication strategies. Lubov joined Yandex in 2013 and held various roles, including Head of Product Managers Group, where they were responsible for driving B2C and B2B product strategies, conducting market research, and leading a team. At Yandex, they also served as the Head of B2B collaboration tools and the Head of Ya.Tracker. Most recently, in 2021, Lubov became the Head of Product Management Unit at Toloka.

Lubov K. completed their education in the field of digital communications at IKRA 3.0 in 2010. Prior to that, they pursued a degree in public relations at the Fashion Industry Institute from 2004 to 2009, where they earned a specialist qualification.