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Brian Hopson is a writer, creative, and strategist, Brian Hopson builds ideas and stories that help define who a brand is and shape how they connect with audiences. Driven to produce work that’s rooted in both human and business insights, he views creative challenges as equal parts discovery, engineering, and inspiration. Over his 18-year agency career, Brian has worked across nearly every medium, from broadcast and print to digital, social, shopper, and experiential. With stints in both Chicago and St. Louis, he’s collaborated with B2B and B2C clients at Proctor & Gamble, Bayer, MilliporeSigma, Germ-X, JBL, Verizon Wireless, Mars Petcare, the American Marketing Association, and more.