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Elbert Larosa is a seasoned software engineer with extensive experience in the e-commerce sector, currently serving as the Lead Software Engineer for Advertising at Tokopedia, Indonesia's leading e-commerce platform. Since April 2018, Elbert has driven significant financial results through innovative solutions, including generating over $1 million in monthly revenue and improving ad performance metrics. Previous roles include Senior and Software Engineer positions at Tokopedia, where Elbert developed key features that substantially enhanced advertising efficiency. Prior experience includes web development at Infuture Technology Indonesia and a software specialist internship at PT Jasa Teknologi Informasi. Elbert holds a Master's degree in Business Administration with a focus on Strategic Management from Universitas Gadjah Mada and a Bachelor's degree in Computer Science from BINUS University.