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Niina Karhu is an accomplished marketing professional with extensive experience in various industries, including retail, banking, and pet care. Currently serving as the Marketing Manager for Tokmanni since August 2022, Niina focuses on the Tokmanni brand, private labels, and sustainability initiatives. Previous roles include Marketing Manager for Wealth Management at S-Pankki and Head of Marketing for Musti Group, where Niina enhanced the lives of pets and their owners. Niina's earlier career at Stockmann spanned 16 years, culminating in multiple managerial positions responsible for executing diverse marketing campaigns across several countries. Educational credentials include a Master of Education degree from the University of Helsinki and specialized training in brand leadership.