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SihSian (Shirley) Li is a seasoned professional in linguistic quality assurance and content strategy with extensive experience across various high-profile companies. Currently at TOIN CORPORATION, SihSian oversees quality assurance for Apple China's marketing materials. Previously, as a content strategist, SihSian published several travel guides and a semi-biographical book. Experience includes roles at Google, Apple, and Netflix, focusing on localization, content editing, and project management. SihSian also served as features editor for Esquire magazine, copywriter at LION TRAVEL SERVICE CO., LTD, and journalist for United Daily News, emphasizing expertise in writing, editing, and cross-cultural communication.