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Willa W. has a strong background in user acquisition and performance marketing, currently serving as a User Acquisition specialist at Together Labs since January 2023. Previously, Willa held roles as Paid Social Manager at Life360 from November 2021 to December 2022, and Performance Marketing Manager and Analyst at Playtika following the acquisition of Seriously, from November 2019 to October 2021. Early career experience includes a position as Marketing Coordinator at FUN-GI GAMES, which focuses on mobile and user acquisition, as well as participation in a Media Rotational Program at Zenith. Willa W. holds a Bachelor’s Degree from UC Santa Barbara and further education from The University of Hong Kong.