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Danny Heaton is an accomplished marketing professional with extensive experience across various companies, holding leadership roles such as Head of Marketing at TOG24 and Craghoppers. Danny's recent achievements include the successful launch of an ATL & BTL campaign that resulted in a 30% increase in like-for-like sales and a 16% rise in brand perception, along with overseeing the production of the ATL video "Trouserless Nightmare." Previous roles include Marketing Manager at Alpha Airports, where Danny contributed to crafting a brand proposition document, and establishing Hudson & Heaton, a jewelry store that opened ahead of schedule and under budget. With a degree in Marketing, Danny combines strategic planning skills with effective execution and cost management, demonstrated through roles at Signet PLC and Beaverbrooks The Jewellers.