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Adaeze Okpoebo currently serves as the Manager of Lifecycle Marketing at Tock since September 2023. Previous experience includes a managerial role in Customer Marketing Automation at GoTo from July 2018 to September 2023, leading teams to develop data-driven lifecycle marketing strategies. Adaeze also held various positions at Nasuni between June 2015 and July 2018, where responsibilities involved optimizing marketing technology and managing marketing automation platforms. Early career roles include serving as a Digital Marketing Specialist at Forrester Research and as an Event Marketing Coordinator at EMC. Adaeze holds a Bachelor's Degree in Business Administration with a focus on Marketing from Northeastern University and a Master of Business Administration in Business Analytics from UMass Boston.