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Sheila Achermann, PhD, serves as Sales Director and Global Manager of Education Services at Tobii since 2019, leading a global team focused on research and instructional design to drive business growth. With prior experience as a Research Scientist and Customer Success Manager, Sheila has successfully facilitated industry-academia collaborations and improved product adoption among researchers. Sheila's academic background includes a PhD in Psychology from Uppsala University, where research centered on neurodevelopmental conditions, and earlier qualifications in Clinical and Health Psychology from the University of Zurich. Contributions to various organizations have highlighted expertise in organizational psychology, project management, and research, fostering collaboration and strategic growth.