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Simon Tobias is a highly experienced CEO and Strategic Design & Innovation Consultant at Tobias & Tobias Australia. With a background in business transformation and customer experience strategy, Tobias has a reputation for improving business performance through a human-centered design approach. Additionally, Tobias is the Founder & Director of Tobias & Tobias, a leading international design firm specializing in digital strategy and user-centered design. With a strong background in photography and creative direction, Tobias has successfully led various ventures and projects, showcasing their expertise in design and innovation.