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Lydia Clark is an experienced marketing operations professional with a strong background in strategic implementation and automation. Currently serving as Director of Marketing Operations at Toast since June 2021, Lydia has held various roles focused on optimizing marketing processes and enhancing customer-centric strategies. Previous experience includes overseeing direct marketing operations at Staples, where responsibilities encompassed managing campaign management systems and lead management efforts, including database hygiene and lifecycle programs. With foundational experience as a media planner at DWA, Lydia has developed effective media strategies for technology clients. Lydia holds a Bachelor of Arts in Communication from the University of Southern Maine and possesses expertise in various marketing technologies, including Marketo, Salesforce, and Google Analytics.