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Shamsul Shaari has extensive experience in the telecommunications industry, with a focus on strategy and marketing. Shamsul currently holds the position of GM Strategy & Marketing at TM One, where Shamsul also previously served as Head of Marketing and Head of Marketing Innovation. Prior to that, Shamsul worked at VADS Berhad for nearly a decade, starting as an Assistant General Manager. Shamsul has a Master of Business Administration from Multimedia University and a Bachelor of Engineering in Electrical, Electronics, and Communications Engineering from Universiti Putra Malaysia. Shamsul is skilled in market analysis and creating new services for managed ICT services, such as Cloud Computing, Unified Collaboration, and Smart Services.