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Marcelo Cruz has a solid work experience in business development and marketing. Marcelo has held leadership roles in various companies, including Tjoapack where they served as the Vice President of Business Development and Marketing, responsible for driving growth and profitability. At Oystershell Laboratories, Marcelo was the Marketing Director, leading the development and implementation of effective marketing strategies. Marcelo also worked as the Global Head of Business Unit at Omega Pharma, overseeing brand and product management on a global scale. Marcelo's experience also includes working as a Marketing & Business Development Consultant at 3D Diamonds NV and as a Marketing Manager at Kimberly-Clark. Marcelo began their career as a Marketing Executive at Phoenix Contact.

Marcelo Cruz has a Bachelor of Arts degree in International Marketing from Universidade Paulista, which they obtained from 1996 to 1999. Marcelo then pursued a Master of Science degree in Product Development and Management from the University of Brighton, completing it from 2004 to 2005. Currently, Marcelo is enrolled in a Master of Business Administration (MBA) program at Vlerick Business School, expected to be completed from 2021 to 2024. Marcelo has also obtained various certifications in subjects such as Corporate Finance, Marketing, Negotiation, Digital Strategy, Human Resources Management, Strategy, Operations and Supply Chain Management, Entrepreneurship, Innovation Management, Financial and Managerial Accounting, Doing Business in a Global World, Leadership, and an Online MBA Admission, all from Vlerick Business School.