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Sarah Lanz is a digital marketing professional currently serving as Digital Campaign Project Leader at Tissot SA since April 2020, where responsibilities include managing paid social media and Google Ads campaigns, analyzing performance metrics, and overseeing SEO projects for the corporate website. Prior to this role, Sarah held the position of Digital Marketing Officer at Pictet Asset Management from August 2016 to March 2020, focusing on website optimization, SEO strategies, and integrated marketing campaigns. An earlier experience as an Online Marketing Intern at KOALA.CH involved customer acquisition, newsletter campaigns, and social media management. Educational credentials include a Master's degree in Management with a specialization in Marketing from HEC Lausanne, a Digital Strategy Certification from CREA, and a Bachelor's degree in Management from HEC Lausanne.