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William Leonardo has a diverse work experience in the field of design. William is currently working as a Product Designer at TipTip since 2022. Prior to that, they served as the Head of Creative at PT. Indo Teknologi Cemerlang from August 2020 to December 2021, where they were responsible for all aspects of design, creative process, and output. William also led a team in creating attractive and user-friendly designs for websites, mobile applications, and social media, along with planning online marketing campaigns.

Before their role at PT. Indo Teknologi Cemerlang, William worked as a UI/UX Designer at the same company from December 2018 to August 2020. In this position, they focused on creating appealing and easy-to-use websites or platforms for users. William conducted design research, followed design trends, and executed wireframing, prototyping, and UI design, incorporating user testing and feedback to finalize the development.

Prior to that, William worked as a Graphic Designer at PT.Trisula International Tbk. from July 2016 to December 2018. In this role, they supported various teams in creating promotional materials, conducted graphic design tasks such as developing concepts, layouts, and reviewing final visual materials for brand promotions. William also handled art direction and graphic design, overseeing projects from concept to completion.

Before joining PT.Trisula International Tbk., William worked as a Graphic Illustrator at 123RF.com from September 2014 to March 2016. William was involved in designing vector-based artwork for various print and design graphics, including visual identities, marketing materials, illustrations, and T-shirt designs. William conducted research on design trends, developed strategies based on customer needs, and interacted with the team to achieve design goals.

Additionally, William briefly worked as a Graphic Designer at PT Devikom Kreasi Internusa in June 2014, where they designed vector-based artwork for print and design graphics, interacted with clients, and provided creative ideas for design needs.

Overall, William Leonardo has demonstrated expertise in various design roles, including product design, UI/UX design, graphic design, and illustration.

William Leonardo completed their Bachelor of Arts (B.A.) degree in Desain Komunikasi Visual from Universitas Multimedia Nusantara. William attended the university from 2010 to 2014. Additionally, they obtained a certification in UI/UX Design & Research Bootcamp from Binar Academy in August 2021.