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Mario Gerhard is a seasoned marketing professional specializing in retail B2C marketing, currently serving as the Retail B2C Marketing Manager at Tipico since January 2020. In this role, Mario is responsible for developing and implementing a comprehensive retail marketing strategy, managing marketing channels for over 1,300 Tipico shops, and executing both online and offline campaigns. Previous roles include Manager of Marketing & PR at Bernd Hummel Holding GmbH, where Mario managed brand communications, event management, and supported the CEO in strategic projects, as well as various sales and marketing positions in sports organizations and internships in related fields. Mario holds a Bachelor of Arts in Communication with a focus on International Sports Management from IB Hochschule Berlin.