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Bradley B. is an experienced data professional with a solid background in data analysis, automation, and business intelligence. Currently serving as an Audience Analyst at Tipico since November 2019, responsibilities include in-depth dataset analysis using Redshift and automation of analytics with KNIME, alongside dashboard creation for marketing stakeholders. Previously, Bradley held the role of Data Scientist at Telesure Group Services, focusing on marketing strategies through statistical and market analysis. Experience also includes data analytics and pricing strategy development at Decision Inc. and a progression from Quantitative Analyst to Business Advisor at Digitata Limited, where effective communication of statistical findings to clients was a key focus. Educational qualifications include a Master's degree in Econometrics and Quantitative Economics from Stellenbosch University and a B.Com (Hons) in Economics from Rhodes University.