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Luke Shuffield

Consultant at TIP Strategies

Luke Shuffield is currently an Consultant at TIP Strategies. Prior to this, they were with Growth Institute, Kaplan Test Prep, TrendKite, Facebook, and Guide City. Luke has also worked as a columnist for Mic.

Luke has a vast amount of experience in product development and monetization strategies. At Kaplan Test Prep, they delegated short-term and long-term product development goals to engineering team in Dubai and created a scalable monetization strategy for the product's travel advertising platform. Luke also organized and administrated the logistics of transitioning company operations to the U.S.

At TrendKite, Luke was an Account Architect and utilized Boolean to code searches for clients' media mentions and information on their competitors. Luke also optimized client dashboards by designing searches within searches and cross-referencing media lists. In addition, they responded personally to clients' questions and concerns in a timely manner via chat message.

Prior to TrendKite, Luke worked as an Ads Risk Analyst at Facebook. In this role, they were responsible for reviewing ads to ensure they met Facebook's standards and regulations.

After their time at Facebook, Luke became the Chief Executive Officer of Guide City. Luke held this position for about 9 months before moving on to become a columnist for Mic.

Most recently, Luke has been working as an Associate Consultant at TIP Strategies. In this role, they provide consulting services to clients in the areas of economic development, community planning, and public policy.

Luke Shuffield received their B.A. from Duke University in Political Science, English, Markets & Management Studies. Luke later attended Regents School of Austin.

Their manager is Tom Stellman, Founder & CEO. They are on a team with Tina Avent - Associate Graphic Designer, Rachel Wise - Proposal Writer, and Phoebe Polakovic - Analyst.


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