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Lee Cummings is currently the Chief Creative and Co-Founder at Petaverse Network, where they are developing an open standard for digital pets in the metaverse. Additionally, Lee is the Chief Creative / Co-Founder at Tiny Rebel Games, a company focused on AR/XR experiences and video games. As the Founder of Fictioneers Limited, Lee is involved in incubating a real-time storytelling platform. Lee holds a position as a Visiting Professor at University of South Wales and is an advisor on the Advisory Boards of Runwild Entertainment Ltd, Tiny Rebel Brewing Co, and Warpdrive Industries. Lee has extensive experience in the video game industry, having taught game design at California State University Fullerton and worked as the Creative Director at Tiny Rebel Studios. Lee also briefly served on the advisory board of HashGo.