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Tavo Castro is an accomplished media executive currently serving as EVP and Head of Strategic Planning and Investment at Tinuiti since October 2023. Prior to this role, Tavo held the position of Executive Director at MediaCom, leading the business for The Coca-Cola Company in North America from June 2022 to October 2023. Tavo has extensive experience in strategic planning, having served as Executive Business Director of Strategy at Hearts & Science, overseeing Warner Bros' and AT&T’s consumer businesses from August 2017 to June 2022. Tavo's earlier career includes senior roles at Carat USA, including Senior Vice President Group Director for Disney Destinations, along with diverse positions across Carat and Universal McCann. Tavo holds a degree from the University of California, Berkeley, completed in 1999.