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Jennifer Hagen is a strategic marketing professional currently serving as the Director of Strategic Planning at Tinuiti since July 2023. Previously, Jennifer held the position of Senior Director, CX Strategy and Transformation at Merkle from January 2022 to April 2023, where responsibilities included developing omni-channel marketing plans and translating new digital marketing technologies into innovative strategies. Prior experience at DEG, a Merkle Company, as Strategic Planning Director from February 2015 to January 2022 involved deep understanding of consumer motivations, advocating for customer experience enhancements, and crafting creative briefs. Jennifer started the career as a Digital Marketing Strategist and Business Analyst and holds a Bachelor's Degree in Industrial and Operations Engineering from the University of Michigan.