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Alicia Granstein is an accomplished professional in client strategy and analytics, currently serving as Vice President of Client Strategy & Analytics, Streaming+ at Tinuiti since October 2022. Prior to this role, Alicia spent nearly five years at Bliss Point Media, advancing from Senior Manager to Director while leading client strategy for performance advertisers in OTT and TV advertising. Alicia's earlier experience includes significant roles at Trident Media Group, where responsibilities encompassed digital marketing and production for a diverse array of authors, as well as positions at Gorkana US and Manhattan Media LLC. Alicia holds a Bachelor's degree in English and Psychology from Cornell University and completed the Columbia Publishing Course in 2014.