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Andrea Peñaloza Sandoval is a Digital Communications Manager with a background in digital marketing, communications, and social media strategy. Andrea has extensive experience working in various industries such as pharmaceutical, travel, luxury brands, and more across EMEA and APAC regions. Andrea is skilled in defining and driving KPIs for digital channels, analyzing data, and implementing effective communication plans. Andrea holds a Bachelor's degree in Mass Communication/Media Studies and a Master's degree in Business Administration with a specialization in Marketing.