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Gayathri Mahesh is a seasoned professional in strategy and content development, currently serving as the Manager of Strategy and Planning at TING since September 2021, where impactful strategies for global brands are crafted and brand performance is optimized through data analysis. With previous experience as a Senior Copywriter leading digital content initiatives for renowned brands like Steve Madden and Armani Exchange, and as a Copywriter for various sectors including FMCG and fashion, Gayathri has honed skills in content creation and brand management. Additional roles include Marketing Executive at Bharathi Meraki and Technical Writer at IntellectusApp, showcasing a diverse background in digital marketing and communication. Gayathri holds a Master of Arts in Creative Writing and Publishing from Anglia Ruskin University and is currently pursuing a certification in Strategic Brand Management and Communication.