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Cecilia B. is a seasoned professional in digital transformation and UX/UI design, currently serving as Líder Transformación Digital at Grupo Kaufmann since May 2024. Cecilia has extensive experience in managing user experience projects and designing digital products at Transbank S.A., where responsibilities included improving usability and accessibility across various platforms. Prior roles include graphic and editorial design at Vortexx Magazine and diagramming for the Chilean Army, where significant achievements involve designing crucial institutional publications. Cecilia holds multiple diplomas in business administration, strategic planning, and finance, alongside degrees in graphic design and mobile app development, showcasing a strong background in both creative and strategic aspects of business and technology.