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Joni Rasmusson is a seasoned marketing professional currently serving as the Vice President of Global Marketing Partnerships at TIME since July 2022. Previously, Joni held several key positions at Samsung Ads, including Head of Strategic Marketing for Europe, and at Bloomberg LP as the Commercial Marketing & Events Lead for EMEA. Joni's career began at Microsoft, where Joni progressed through various roles, ultimately managing integrated marketing campaigns and brand assets in the UK. Joni holds a 1st Class Honours degree in BA Marketing from the University of Plymouth. With extensive experience in international marketing campaigns, Joni has a proven track record of enhancing brand positioning, increasing awareness, and driving business results.